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NFL Broadcaster Solomon Wilcots and Emmaus Life Sciences Kick Off “Sideline Sickle Cell” Campaign during National Minority Health Month
Emmy Award-winning NFL broadcaster Solomon Wilcots and Emmaus Life Sciences, Inc. today announced the launch of Sideline Sickle Cell, an educational campaign designed to raise awareness and drive discussion about recent and future treatment innovations for sickle cell disease (SCD) among physicians, patients and their family members as well as other members of the SCD community in the United States.
The campaign launch, which coincides with the start of National Minority Health Month, will include a national media tour led by Wilcots followed by a series of local market media relations activities and town hall-type meetings that bring together members of the disease community. Sideline Sickle Cell event markets will include Los Angeles, New York, Miami, Atlanta and others as the campaign rolls out in 2019. People can follow the campaign and join the conversation by connecting with @EmmausLifeSci on Twitter and using the hashtag #SidelineSickleCell.
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This platform is made possible through a partnership with the Sickle Cell Disease Association of America, Inc. (SCDAA) and its member organizations. SCDAA's mission is to advocate for people affected by sickle cell conditions and empower community-based organizations to maximize quality of life and raise public consciousness while advancing the search for a universal cure.