Google
Trusted Resources: News & Events
Latest announcements and gatherings
Zebra Subway Car Runs Through Boston to Draw Attention to Rare Diseases
Bostonians may be seeing stripes this month, thanks to Cambridge BioMarketing, a pharma and biotech ad agency that specializes in orphan drugs. It has wrapped a subway car on the MBTA’s Red Line in zebra stripes to raise awareness of rare diseases.
Why zebra stripes? Rare diseases are often likened to animals in the healthcare industry because of the “rule” that if it has hooves it must be a horse. However, as rare-disease patients and caregivers know, sometimes the hooves belong to a zebra.
“The car is meant to be visually intriguing and invite people in, and then inside the car there are all sorts of statistics and promotional messages around the idea that rare diseases are actually much more common than you think,” Mike Hodgson, chief creative officer at Cambridge BioMarketing, said in an interview.
+myBinderRelated Content
-
Social Media Discussions Provide new Insight About Perceptions of Hydroxyurea in the Sickle Cell CommunityHydroxyurea (HU) has proven efficacious ...
-
World Sickle Cell Awareness DaySince 2008, World Sickle Cell Awareness ...
-
SCDAA 2023 National Abstract CompetitionIf you are a researcher, community-based...
-
8th Annual Leadership Summit and General Assembly of Patients, Caregivers & CBOsThe Sickle Cell Consortium (SC3) announc...
-
5th Annual World Sickle Cell Day 24-Hour Sickle Cell-a-ThonCayenne Wellness Center and Children's F...
-
2016 Annual Sickle Cell Disease Clinical Research MeetingsThe NHLBI Annual Sickle Cell Disease Cli...
-
Everyday Heroes: A view beyond the bloodIf you’re familiar with the American...
To improve your experience on this site, we use cookies. This includes cookies essential for the basic functioning of our website, cookies for analytics purposes, and cookies enabling us to personalize site content. By clicking on 'Accept' or any content on this site, you agree that cookies can be placed. You may adjust your browser's cookie settings to suit your preferences. More Information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.
Powered by
Support for this site is provided by
This platform is made possible through a partnership with the Sickle Cell Disease Association of America, Inc. (SCDAA) and its member organizations. SCDAA's mission is to advocate for people affected by sickle cell conditions and empower community-based organizations to maximize quality of life and raise public consciousness while advancing the search for a universal cure.